Google has been growing from a simple search engline to something entirely different. Check out this article in the NYTimes and also check out Google Maps

With its aquisition of keyhole, of a desktop search engline, photo directories, email with 1 gig of storage, video search technology and blogger…what’s next? Let’s also not forget the revolutionary use of ads as a search engine add-on that was brought to the forefront thanks to Google. And certainly to their benefit. But what is their end goal? What’s the point of all these aquisitions?

Not trying to the play the role of conspiracy theorist, but from a business perspective, what is their business model and goal?